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Head, Channel Marketing, Asia (Consumer Products)

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Date: Jun 24, 2019

Location: Singapore, 01, SG

Company: Micron


Req. ID: 137181 


Micron Technology’s vision is to transform how the world uses information to enrich life and our commitment to people, innovation, tenacity, collaboration, and customer focus allows us to fulfill our mission to be a global leader in memory and storage solutions. This means conducting business with integrity, accountability, and teamwork while supporting our global community.

Crucial is Micron’s consumer brand, and Crucial DRAM and storage solutions can be found in millions of personal computing devices across the planet. Crucial is part of Micron’s Consumer Products Group (CPG) which also is responsible for all our channel relationships for our consumer products.


We are looking for a Head for Channel marketing team in Asia to set the strategy and drive execution for building a long term and deeper relationship with our channel partners in the region. Reporting to the Director of Channel Marketing for CPG, this role will drive a significant impact across the CPG’s business growth in Asia.


We want you to lead the Asia Channel marketing team by setting clear goals, tracking against defined business plan, and driving strategic growth across the entire channel. How about collaborating with peers in the APAC Sales organization, and global channel marketing organization to drive growth for CPG’s products within distributors, System Integrators (SI’s), Resellers and online, and brick and mortar retailers in Asia? You will also be partnering and influencing sales, product marketing, and digital marketing teams to drive growth goals and initiatives per region and key accounts.

Channel Marketing Team Management:

  • Communicate CPG strategic plans, initiatives to the sales team in Asia and enable them to align and achieve team goals to the strategy
  • Direct the regions channel marketing team’s tactical efforts and planning
  • Champion team initiatives and assist in removing barriers that hinder sales and business goal achievement

Channel Account Management:

  • Develop and execute quarterly and seasonal account specific marketing and promotional plans
  • Identify and oversee the development of marketing deliverables for all accounts in the Asia region
  • Participate in weekly sales and marketing account planning sessions
  • Lead the marketing relationships with our key customers working with their marketing teams to develop, execute, and report on account marketing activities
  • Negotiate quarterly marketing contracts aligning to budget while optimizing marketing mix for brand exposure and sales growth
  • Handle channel incentives and channel partner event marketing activities in the region
  • Run MDF, VIR, and Coop marketing budgets aligning spend to product and account goals
  • Provide competitive marketing analysis to our sales, product marketing, and pricing teams informing them of competitive promotions, price moves, and changes to marketing strategy to enhance business
  • Plan and implement product launch activities with go-to-market accounts
  • Define, Manage and track weekly, monthly, and quarterly promotional campaigns monitoring overall effectiveness and sales
  • Lead team to craft and track an annual promotional marketing calendar and communicate promotional opportunities to sales and product marketing teams, while driving continuous process improvements


  • 15 years or more years of Channel Marketing experience either at the regional and global level
  • Minimum of 6 years of management experience with strong communication skills 
  • In-depth experience in the technology, semiconductor and or memory and storage industry
  • Solid grasp in building positive partner relationships at both executive and operational levels
  • Strong rolodex of channel partners relationships in the memory compute and storage industry in Asia
  • Experience working with System Integrators in the Gaming segment is a plus
  • Analytically driven decision-maker with well-developed business and financial management skills
  • Expertise in contracting, negotiating, and change management
  • Bachelor's degree or equivalent required. MBA preferred.


We recruit, hire, train, promote, discipline and provide other conditions of employment without regard to a person's race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, pregnancy, veteran’s status, or other classifications protected under law. This includes providing reasonable accommodation for team members' disabilities or religious beliefs and practices.


Each manager, supervisor and team member is responsible for carrying out this policy. The EEO Administrator in Human Resources is responsible for administration of this policy. The administrator will monitor compliance and is available to answer any questions on EEO matters.


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

For US Sites Only: To request assistance with the application process and/or for reasonable accommodations, please contact Micron’s Human Resources Department at 1-800-336-8918 or 208-368-4748 and/or by completing our General Contact Form

Keywords:  Singapore || Central Singapore (SG-01) || Singapore (SG) || SGA || Experienced || Regular || Marketing || #LI-JV1 || Tier 5 || 

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