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Channel Marketing Manager, Etail

Meridian, ID, US


Req. ID: 224886 


Micron Technology's vision is to transform how the world uses information to enrich life and our commitment to people, innovation, tenacity, collaboration, and customer focus allows us to fulfill our mission to be a global leader in memory and storage solutions. This means conducting business with integrity, accountability, and professionalism while supporting our global community.


Micron CPG is looking for a Channel Marketing Manager to set the strategy and drive execution for the North America Channel Marketing team. Reporting to the Sr. Manager, NA Channel Marketing (CPG), this role will drive a significant impact across the CPG’s business growth in the North America memory and storage solutions market.

Responsibilities include but are not limited to:

  • Engage partner marketing teams to create best in class strategic marketing plans that align to company goals and aim to maximize revenue
  • Manage marketing relationships with NA etail and retail customers to ensure maximum presence through their marketing reach.
  • Identify marketing deliverables to ensure we meet or beat our competition.
  • Oversee the development of all assets including content and collateral creation, web merchandising, in-store displays and partner events.
  • Plan and implement product launch activities with go-to-market accounts.
  • Work closely with Product Marketing, Pricing, and Sales to implement marketing activities that support the strategic direction of the product and company.
  • Propose optimum placement of our products within customer marketing, utilizing online and offline metrics to figure out best mix of marketing exposure against spend.
  • Measure and record outcomes and budget usage to share learning with WW channel marketing teams.
  • Collaborate with Pricing teams and regional Sales Managers to plan product discount promotions, providing guidance and best practice examples that will deliver maximum E2R.
  • Work with Sales to create customer presentations and deliver pitches.
  • Lead MDF and Coop marketing budgets aligning spend to product and company goals.
  • Analyze marketing exposure during and post campaign to refine marketing spend and advise sales on best-practice by account and product type.
  • Evaluate and report on product enrollments in etail/retail review programs to garner early customer reviews.


  • 5+ years of experience in etail marketing in storage or other high- tech related field with consistent record of successfully taking new products to market, driving market share growth, and producing profitable revenue
  • Experience in the technology, semiconductor and or memory and storage industry
  • Validated experience in building partner relationships at both executive and operational levels
  • Metrics oriented decision-maker with well-developed business and financial management skills
  • Etail pricing and promotions experience as well as account experience with Amazon, Best Buy or other Premier Etailers is preferred
  • Expertise in contracting, negotiating, and change management
  • Bachelor's degree or equivalent required.
  • Customer focused mentality with strong communication and interpersonal skills
  • Energetic, robust teammate who is flexible with ability to adapt to change in a highly dynamic work environment
  • Self-motivated, driven, and willing to learn with a desire to succeed
  • Willingness to travel up to 25% of the time to events, training and customer visits
  • Ability to represent the company in a highly professional manner both over the phone and face-to-face

About Us

As the leader in innovative memory solutions, Micron is helping the world make sense of data by delivering technology that is transforming how the world uses information. Through our global brands - Micron, Crucial and Ballistix - we offer the industry's broadest portfolio. We are the only company manufacturing today's major memory and storage technologies: DRAM, NAND, NOR and 3D XPoint™ memory. Our solutions are purpose built to leverage the value of data to unlock financial insights, accelerate scientific breakthroughs and enhance communication around the world.

Micron Benefits

Employee Rewards Program, Healthcare, Paid time off (Combined Sick and Vacation Time), Retirement savings plans, Paid maternity/paternity leave, Employee Assistance Program, Professional development training, Workplace wellness programs, Micron Health Clinic (Boise only), Fitness Center / Activity rooms (Boise only), Tuition Reimbursement, Micron Corporate Discounts, Casual Dress attire.


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

For US Sites Only: To request assistance with the application process and/or for reasonable accommodations, please contact Micron’s Human Resources Department at 1-800-336-8918 or 208-368-4748 and/or by completing our General Contact Form

Keywords:  Meridian || Idaho (US-ID) || United States (US) || SGA || Experienced || Regular || Marketing || #LI-CC2; Not Applicable || Tier 5 || 

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