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Sr. Marketing Communications Manager

Folsom, CA, US

Micron’s vision is to transform how the world uses information to enrich life for all.  Join an inclusive team focused on one thing: using our expertise in the relentless pursuit of innovation for customers and partners. The solutions we create help make everything from virtual reality experiences to breakthroughs in neural networks possible. We do it all while committing to integrity, sustainability, and giving back to our communities. Because doing so can spark the very innovation we are pursuing. 

 

Req. ID: 281242 

 

Micron’s Embedded Business Unit (EBU) is seeking a Sr. Marketing Communications Manager, directly reporting to the Director of Marketing Communications. This exciting position will drive outbound strategies for EBU memory and storage solutions for Automotive, Industrial Multi-Market (IMM), and Consumer segments. As the #1 supplier of Automotive memory solutions and a global leader in the Industrial Multi-Markets(IMM), EBU provides leading products and solutions based upon DRAM, NAND, and NOR Flash technologies including both components and system solutions. Business and sales are developed both directly with customers as well as through industrial and commercial distributors globally. Current annual revenues of approximately $3B! In this role, you will be the main program manager driving campaigns, thought leadership, events, and outbound collateral for the business. The position will interact with our Global Communications and Marketing team (GCM), segment marketing Engineers (SME), product line managers (PLMs), and other keys stakeholders including vice presidents/GMs.

 

Responsibilities include, but not limited to:

 

  • Partner with Marketing teams in the development of segment/product line/distribution Marcom programs, initiatives, and events.
  • Own cross-functional planning and execution plans in support of the overall strategy
  • Working with our GCM team and internal EBU teams to deliver on key process indicators (KPIs) and expected results
  • Define success metrics for each project and manage to the KPIs
  • Drive and help develop collaterals with effective placement of those on Micron.com, Micron social media channels, EBU customer newsletters, etc.
  • Be a key stakeholder and contributor to EBU product launches working closely with PLMs, GCM, and Micron leadership
  • Help manage EBU press release development and approval process in conjunction with EBU SMEs and GCM PR team
  • Partner with GCM on effective media editorial calendar, opportunity planning, and execution in line with EBU initiatives
  • Increase exposure of EBU products launches and major initiatives by seeking placement in various industry category awards
  • Partner with EBU Marketing teams to collate yearly marketing budgets, and lead quarterly updates with marketing and finance teams
  • Responsible for managing all EBU driven collateral development, maintenance, placement, and refresh cycles

 

Skills and Qualification:

 

  • Knowledge and proven ability to drive content strategies in the tech sector
  • The knowledge base of digital marketing techniques and concepts
  • Strong written and communication skills
  • Strong skills in managing multiple highly matrixed projects at one time
  • Demonstrated cross-functional communication and relationship-building skills
  • Knowledge of the latest marketing automation platforms, Marcom strategy, and tactics on how to extend the reach of key marketing messages
  • Knowledge and proven ability to organize industry events
  • Demonstrated project management skills

 

Education and Experience:

  • 4+ years of overall marketing and communications experience. Some relevant experience with a technology company desired
  • Proficient with marketing standard methodologies for the web and social media platforms, and developing and executing digital advertisement campaigns, search engine optimization, etc.
  • Experience with industrial and automotive markets preferred
  • Experience working with external agencies is a plus
  • Experience working with 3rd party trade publications or digital portals is a plus
  • A hands-on understanding of international Marcom strategies a plus
  • Undergraduate degree required; MBA or communication focused degrees a plus

 

About Micron Technology, Inc.

We are an industry leader in innovative memory and storage solutions. Through our global brands – Micron® and Crucial® – our broad portfolio of high-performance memory and storage technologies, including DRAM, NAND, 3D XPoint™ memory and NOR, is transforming how the world uses information to enrich life. Backed by more than 40 years of technology leadership, our memory and storage solutions enable disruptive trends, including artificial intelligence, 5G, machine learning and autonomous vehicles, in key market segments like mobile, data center, client, consumer, industrial, graphics, automotive, and networking. Our common stock is traded on the Nasdaq under the MU symbol. To learn more visit micron.com/careers

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

 

Micron prohibits the use of child labor and complies with all applicable laws, rules, regulations and other international and industry labor standards.

 

Micron does not charge candidates any recruitment fees or unlawfully collect any other payment from candidates as consideration for their employment with Micron.

 

For US Sites Only: To request assistance with the application process and/or for reasonable accommodations, please contact Micron’s Human Resources Department at 1-800-336-8918 or 208-368-4748 and/or by completing our General Contact Form


Keywords:  Folsom || California (US-CA) || United States (US) || EBU (Embedded Business Unit) || Experienced || Regular || Marketing || #LI-JH1 || Tier 4 || 

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