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Head of Global Channel Marketing (CPG)

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Date: Aug 10, 2019

Location: Boise, ID, US

Company: Micron


Req. ID: 134292 

Head of Global Channel Marketing (CPG)

Date: Until Filled

Location: Boise, ID

Req ID: 134292


Micron Technology’s vision is to transform how the world uses information to enrich life and our commitment to people, innovation, tenacity, collaboration, and customer focus allows us to fulfill our mission to be a global leader in memory and storage solutions. This means conducting business with integrity, accountability, and professionalism while supporting our global community.


Micron memory and storage solutions define what the world can do with data. Memory and storage have moved beyond simply holding data to now unlocking its meaning and value; they turn data into action. Our more than 34,000 team members, in 17 different countries, work with countless customers to innovate every single day and pursue the groundbreaking products that will inspire how we live and work tomorrow. Crucial is Micron’s consumer brand and Crucial DRAM and storage solutions can be found in millions of personal computing devices across the planet. Crucial is part of Micron’s consumer products group (CPG) which also is responsible for all our channel relationships for our consumer products.


Micron CPG is looking for a leader for its Channel marketing team to set the strategy and drive execution for building a long term and deeper relationship with our global channel and e-tail partners. Reporting to the Senior Director of Marketing for CPG, this role will drive a significant impact across the CPG organization and at Micron. This position is located in beautiful Boise, ID offering unparalleled access to outdoor activities, exceptional city living, and a rapidly growing tech industry. There are several reasons why Boise, ID is America’s fastest growing city!


Role and Responsibilities

You will lead a highly motivated global channel marketing team by setting clear goals, tracking against defined business plans, and advising the CPG marketing leadership team on industry best practices and growth trends. You will set and own the budget for the channel marketing team. Responsible for developing, driving, and implementing channel marketing activities with defined channel partners. Works collaboratively with sales, product marketing, and performance marketing to drive growth goals and initiatives per region and key accounts.


Channel Marketing Team Management:

  • Communicate CCG strategic plans and initiatives to the team and align team goals to the strategy
  • Direct the channel marketing team’s tactical efforts and planning
  • Assist and coach team members aligning performance and development goals to corporate strategy
  • Champion team initiatives and assist in removing barriers that hinder goal achievement


Channel Account Management:

  • Develop and execute quarterly and seasonal account specific marketing and promotional plans
  • Identify and oversee the development of marketing deliverables for all accounts
  • Participate in weekly sales and marketing account planning sessions
  • Lead the marketing relationships with our key customers working with their marketing teams to develop, execute, and report on account marketing activities
  • Negotiate quarterly marketing contracts aligning to budget while optimizing marketing mix for brand exposure and sales growth
  • Lead channel incentives and event marking activities
  • Manage MDF & SGA budgets aligning spend to product and account goals
  • Manage digital marketing platforms for advertising working with defined metrics and budget goals
  • Provide competitive marketing analysis to our sales, product marketing, and pricing teams informing them of competitive promotions, price moves, and changes to marketing strategy to enhance business
  • Plan and implement product launch activities with go-to-market accounts
  • Define, Manage and track weekly, monthly, and quarterly promotional campaigns monitoring overall effectiveness and sales
  • Lead team to craft and track an annual promotional marketing calendar and communicate promotional opportunities to sales and product marketing teams, while driving continuous process improvements



  • 15 years or more years of Channel Marketing experience either at the regional and global level
  • Minimum of 10 years of management experience
  • Deep knowledge and experience in the technology, semiconductor and or memory and storage industry
  • Solid grasp in building positive partner relationships at both executive and operational levels
  • Proven success in managing global marketing budgets across e-tail and traditional industry channels
  • Proven data-driven decision-maker with well-developed business and financial management skills
  • Expertise in contracting, negotiating, and change management
  • Bachelor's degree or equivalent required. MBA preferred.


About Us

As the leader in ground breaking memory solutions, Micron is helping the world make sense of data by delivering technology that is transforming how the world uses information. Through our global brands — Micron, Crucial and Ballistix — we offer the industry’s broadest portfolio. We are the only company manufacturing today’s major memory and storage technologies: DRAM, NAND, NOR and 3D XPoint™ memory. Our solutions are purpose built to leverage the value of data to unlock financial insights, accelerate scientific breakthroughs and improve communication around the world.

Micron Benefits

Employee Rewards Program, Healthcare, Paid time off (Combined Sick and Vacation Time), Retirement savings plans, Paid maternity/paternity leave, Employee Assistance Program, Professional development training, Workplace wellness programs, Micron Health Clinic (Boise only), Fitness Center / Activity rooms (Boise only), Tuition Reimbursement, Micron Corporate Discounts, Casual Dress attire.



All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

For US Sites Only: To request assistance with the application process and/or for reasonable accommodations, please contact Micron’s Human Resources Department at 1-800-336-8918 or 208-368-4748 and/or by completing our General Contact Form

Keywords:  Boise || Idaho (US-ID) || United States (US) || SGA || Experienced || Regular || Sales || #LI-CC2 || Tier 5 || 

Nearest Major Market: Boise
Nearest Secondary Market: Meridian

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