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Intern Business Unit Marketing

Date: Dec 4, 2017

Location: Boise, ID, US

Company: Micron

One of Micron’s core values centers around the customer.  The Global Marketing team is very interested in building customer loyalty to Micron and our products.  To do this, we need to deliver the right products that help customers solve their business and technology problems.  To do this successfully a number of people in the SBU will spend time meeting and talking with customers and gathering valuable insights and feedback that needs to be incorporated into the product roadmap and into the entire experience that our customers have with Micron.  There will be a new Voice of the Customer Initiative that will be rolled out in the SBU in early spring of 2018.  The marketing intern will work with the Product Marketing team to ensure this program is implemented in a way that allows us to leverage and utilize these customer inputs.  

Specifically:

 

Goal: The goal of this project is to ensure the VOC program is fully implemented and to recommend pilot programs we can test to see how Micron outreach can increase sales and customer loyalty.

 

Key activities include:

  • Understand Micron’s current VOC program
  • Review Micron and (primary) marketing information on these target audiences including recent persona research and online resources
  • Find out what is working and what needs to be modified to optimize the VOC program
  • Develop a plan for how we will communicate with customers to increase sales and customer loyalty during important milestones including:
    • Product launches
    • Promotional campaigns
    • Customer events and trade shows
  • Ensure metrics are in place to measure the effectiveness of various campaigns

 

Deliverable:

Create a summary report of findings and recommendations including a 2019 calendar of activities and customer communication.

 

Education:

Must be pursuing a degree in marketing, prefer graduate student with undergraduate degree in marketing

 


It has been and will continue to be the policy of Micron to administer all human resource actions and benefits without regard to race, religion, color, sex, national origin, age, disability, sexual orientation, veteran's or other legally-protected status. Each manager, supervisor, and team member is responsible for carrying out this policy.

The EEO Administrator in Human Resources is responsible for administration of this policy. The administrator will monitor compliance and is available to answer any questions on EEO matters. To request assistance with the application process, please contact Micron’s Human Resources Department at 1-800-336-8918 (or 208-368-4748).


Keywords: Boise || Idaho (US-ID) || United States (US) || SBU (Storage Business Unit) || Entry || Internship || Marketing || Not Applicable ||


Nearest Major Market: Boise
Nearest Secondary Market: Meridian

Job Segment: Intern, Product Marketing, Entry Level, Marketing, Research